Sep 15, 2013
When you identify a group that is underrepresented in skepticism,
what do you do? You could try blaming that group for not being
interested in your work, but how appealing is that going to look to
the people you want to attract? Alternately, you could try to meet
people where they are, to show them how skepticism applies to them
and their interests. That second approach is what led Rebecca
Watson to found Skepchick, a skeptical site aimed at women who want
their skepticism to sometimes hit a little closer to home than fake
moon landings. Starting with the main site, aimed at women, the
Skepchick network now covers four languages and six topical areas.
Additionally, Skepchick runs a track of science and skepticism
programming at CONvergence, a large science fiction and fantasy
convention held in the Twin Cities over the Fourth of July weekend.
Join us this Sunday as we talk about reaching audiences that
organized skepticism sometimes otherwise forgets.